International Bitterness Units (IBU)
International bitterness units, shown on most beer containers as IBU, is the measurement given for the bitterness of the beer. The scale is 0 to 100, which is the highest bitterness a beer can score. If you are not happy drinking a high hoppy beer keep to a low IBU. You also need to understand that number alone does not mean the beer will have a bitter taste if the brewer uses sweet malts to off set the bitterness. Yes it is kind of tricky but you can use MND taste scale in our MBD official beer guild.
So bitterness of a beer is produced by the hops the brewer uses to brew the beer. Malts can also help change the bitterness of a beer by the sweetness it can add.